Is it wise to piss off latte drinkers? I'm guessing there are several Starbucks in every major city. Then you have all the other coffee houses in cities all across America. To support all those coffee house you need a lot of coffee drinkers. Coffee (and latte's) are generally loved across the board, regardless of political standing. And he this guy acts like drinking latte's makes you a bad person. How many of that guys own political base did he just insult? How many undecided voters?
I have to wonder how much thought (or lack there of) goes into these blanket soundbites that end up more like an attempt to alienate people than draw them in.