What do you rhink of when you hear "wa"? Personally I think of a baby crying, or some cheesy sitcom character being to lazy to say "what".
Now the state of Washington has started a (thankfully) way underfunded tourism campaign surrounding the catch phrase, "Say WA".http://www.google.com/search?q=%2B%22say+wa%22
They even made video commercials, but didn't have enough money left over to air them so you can only see them on their web site. Can't get much for $500,000 these days, I guess... [Fact: Washington is ranked 44th nation wide in spending on promoting thier tourism industry.]
One of the ad's even has a "Say WA" rap to (and I'm not kidding) attract the 40-55 year old crowd.
Anyway, when you hear "Say WA", what comes to mind? What would be a better slogan, and if you were incharge of the state budget how would have you spent the $500,000 (besides on hookers and blow. This is Washington State, not Washington D.C.).
Please note the site is already broken, the "Site Map" link gives a 404 error. I guess they blew the $500,000 before the website was done. :-P