It is a great word. If feels perky when it rolls off the tongue.
I am just wondering how long until some car manufacture get's it's hands on it. Ford has the Excursion and the Expedition.
So... I think it's once again time for some audience feed back.
Two questions, and no such thing as a wrong answer:
- What are some great words you would hate to see corrupted by marketing?
- What are some horrible words that you would find amusing if someone was foolish enough to try to use for marketing purposes?